Happy Birthday from the Lucky Two-Shoe Club - Clarks Shoes (c.1950s)

Greetings card1950sMiscellaneous
Written By Zara Picken

Year: Undated (c.1950s)

Format: Greetings card

Illustrator: Uncredited

Client: Clarks Shoes

Details: This c.1950s birthday card was produced by Clarks Shoes as part of their Lucky Two-Shoe Club, a scheme introduced in the early 1950s.

Children were enrolled in the club upon being bought their first pair of shoes from Clarks. Members received an enamel badge and were sent a card on their birthday each year, featuring an illustration of mascot Lucky the horse.

Zara Picken
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