The Michelin Allgrip (1958)
Year: 1958
Format: Booklet
Illustrator: Uncredited
Client: Michelin
Details: This 1958 booklet promotes Michelin’s Allgrip tyres. The unsigned artwork features the Michelin Man (known as Bibendum, the Latin word meaning "to drink"), first introduced in 1898 as one of the world’s earliest company mascots.