The Spirit of Service - Automobile Association (1961)

Year: 1961

Format: Booklet

Illustrator: Uncredited

Client: AA (Automobile Association)


Details: This AA Automobile Association "The Spirit Of Service" Overseas Touring Service booklet was published in the UK in 1961.

The brochure features a character called Mr ETI, which stands for Entraide Touring Internationale (a continental motor aid service). Mr ETI appears throughout the brochure in various professional guises - the embodiment of the spirit of service.

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Foire Internationale de Lyon (1974)