The Spirit of Service - Automobile Association (1961)
Year: 1961
Format: Booklet
Illustrator: Uncredited
Client: AA (Automobile Association)
Details: This AA Automobile Association "The Spirit Of Service" Overseas Touring Service booklet was published in the UK in 1961.
The brochure features a character called Mr ETI, which stands for Entraide Touring Internationale (a continental motor aid service). Mr ETI appears throughout the brochure in various professional guises - the embodiment of the spirit of service.