Pleine Forme - Pelforth (c.1950s)
Year: Undated (c.1960s)
Format: Beermat
Illustrator: Francis Wibaux
Client: Pelforth
Details: The illustration featured on this c.1950s Pelforth beermat is by Francis Wibaux.
Wibaux was a versatile artist - I found posters he created in different styles from the same era, including for Jeva slippers, Coronyl paint and the Foire de Lille.
In researching these posters, I discovered that Wibaux had been the head of technical services at the Havas-Lille advertising agency during the 1950s.